Sell monthly memberships in your restaurant's app
Nomback lets a restaurant sell monthly memberships in its own app, so regulars pay every month for a set perk and you get steady income. Anthony's Pizzeria in Allentown sells a $9.99 Slice Club for a slice every day, a $21.99 Pizza Pass and a $24.99 Famiglia plan. Memberships come with the $99-a-month app.
How it works
- Choose the perk, the price and the limit, like one slice a day.
- Members sign up and pay in your app; Stripe bills them every month.
- Members redeem their perk through the app.
What it costs
| Nomback plan | Monthly | One-time setup |
|---|---|---|
| Your own ordering and rewards app (iPhone and Android) | $99 | $399 |
| App and website | $129 | $399 |
| Website only | $79 | $149 |
No commission on any order and no fee added to your customers. Card payments go through Stripe at 2.9% + 30¢. Apple charges $99 a year and Google $25 once for the developer accounts, which are in your name. Month to month, and live in about two weeks. Full pricing.
Anthony's Slice Club, in numbers
Anthony's Pizzeria runs three plans in its app (App Store). Here's what membership money looks like at different sizes. These are example member counts, not Anthony's.
| Plan | Price | 25 members | 100 members |
|---|---|---|---|
| Slice Club | $9.99 | $249.75 a month | $999 a month |
| Pizza Pass | $21.99 | $549.75 a month | $2,199 a month |
| The Famiglia | $24.99 | $624.75 a month | $2,499 a month |
Stripe's billing fee is 2.9% + 30¢ per charge: about $0.59 on $9.99 and $1.02 on $24.99 (Stripe).
Why memberships work
A member who already paid for the month has a reason to come to you and not the place down the street. They rarely come in for just the perk. The National Restaurant Association found 62% of consumers interested in restaurant subscriptions (NRA).
Set limits. Panera's Sip Club started unlimited and moved to a 30-drink monthly cap in August 2026 (NRN). One a day is a good default.
Membership vs loyalty card
| Stamp card | Membership | |
|---|---|---|
| Customer pays | Nothing extra | A monthly fee |
| You get | Repeat visits | Repeat visits and money up front |
| Best for | Everyone who orders | Your most frequent regulars |
Most owners run both. See how to start a membership program.
Questions owners ask
Can a small restaurant sell memberships?
Yes. Anthony's Pizzeria, an independent shop in Allentown, PA, sells three in its own app.
How are members billed?
Monthly through Stripe, on the card they add in your app. Stripe charges 2.9% + 30 cents per charge.
Can members cancel?
Yes. Follow your state's auto-renewal rules: clear terms and an easy way to cancel.
Do memberships cost extra on Nomback?
No. They're part of the $99-a-month app.
What perks work best?
Cheap, quick items people already buy often: a slice, a coffee, a taco, with a daily limit.
Can I offer more than one plan?
Yes. Anthony's runs three, from $9.99 to $24.99.
Related: How to start a restaurant membership program, A pizzeria ordering app under your own name, A white-label loyalty app with your restaurant’s name on it.
Sources
- Anthony's Pizzeria Rewards in the App Store
- Stripe pricing
- National Restaurant Association: off-premises dining, Apr 16, 2025
- NRN: Panera's Sip Club no longer unlimited, Jul 13, 2026
- Nomback pricing
Prices and fees were checked on October 30, 2026. They change, so check the source before you decide.