A pizzeria ordering app under your own name
A pizzeria ordering app from Nomback puts your shop in the App Store under its own name, with ordering, a stamp card and push deals, for $99 a month and no commission. Anthony's Pizzeria in Allentown, PA uses it: a free slice for downloading off the bag insert, a free pizza every 5 stamps, and deals on slow nights.
How it works
- Send your menu with sizes, toppings and specials; we build your app in about two weeks.
- Drop a QR card in every delivery bag and box offering a free slice in your app.
- Stamps bring regulars back, and a push on a slow Tuesday fills the oven.
What it costs
| Nomback plan | Monthly | One-time setup |
|---|---|---|
| Your own ordering and rewards app (iPhone and Android) | $99 | $399 |
| App and website | $129 | $399 |
| Website only | $79 | $149 |
No commission on any order and no fee added to your customers. Card payments go through Stripe at 2.9% + 30¢. Apple charges $99 a year and Google $25 once for the developer accounts, which are in your name. Month to month, and live in about two weeks. Full pricing.
How Anthony's Pizzeria does it
Anthony's Pizzeria in Allentown runs its own app built by Nomback (App Store). Every DoorDash bag gets a card: download the app, get a free slice. In the app, every 5 stamps earns a free pizza. When a weeknight is slow, the shop sends a push deal to everyone who has the app.
It also sells three memberships in the app: the Slice Club at $9.99 a month for a slice every day, the Pizza Pass at $21.99 for a large pizza and 6 wings a month, and The Famiglia at $24.99 for two large pizzas and 12 wings a month.
Why pizzerias fit an app so well
Pizza customers reorder. The same family gets the same large pie on Friday, so the app's saved order and stamp card do a lot of work. The chains know it: Domino's took more than 85% of its 2025 U.S. retail sales through digital channels (Domino's).
Independents are already online. In Pizza Today's 2025 industry report, over 78% of pizzeria operators took online orders, nearly 44% of those got 28% or more of sales online, and over 53% didn't use third-party delivery. Loyalty ranked second among marketing strategies operators called effective (Pizza Today).
A $30 pizza order, three ways
| Channel | Fee on a $30 order | You keep |
|---|---|---|
| DoorDash Premier (30%) | $9.00 + processing | under $21.00 |
| Slice online-only plan | $3.00 + $1.17 processing | $25.83 |
| Your own app (Nomback) | $1.17 processing, $0 commission | $28.83 |
DoorDash rates from DoorDash, Slice from slice.com/pricing. Nomback's $99 a month is flat; card processing is Stripe's 2.9% + 30¢.
Questions owners ask
How much does a pizzeria app cost?
Nomback is $99 a month and $399 setup, with no commission. You also pay Apple $99 a year, Google $25 once, and Stripe card processing.
Can customers build their own pizza in the app?
Yes. Your menu goes in with your sizes, toppings and specials, the way you price them.
Can I sell a slice-a-day membership?
Yes. Anthony's sells a $9.99 Slice Club, and memberships bill monthly in the app.
Do I need to leave DoorDash or Slice?
No. Keep them for new customers and use the bag card to move repeat customers into your app.
Can I deliver through the app?
Yes, with your own drivers. DoorDash Drive delivery is coming soon.
Is there a real pizzeria using it?
Yes. Anthony's Pizzeria in Allentown, PA is live in the App Store with its own Nomback app.
Related: Slice alternative: a pizzeria app with no per-order fee, Sell monthly memberships in your restaurant's app, How to get off DoorDash without losing your customers.
Sources
- Anthony's Pizzeria Rewards in the App Store
- Domino's Q4 and FY2025 results, Feb 23, 2026
- Pizza Today: 2025 Pizza Industry Trends Report
- DoorDash merchant pricing
- Slice pricing
- Stripe pricing
- Nomback pricing
Prices and fees were checked on October 30, 2026. They change, so check the source before you decide.