An order-ahead app for delis and sandwich shops

A deli or sandwich shop can run order-ahead from its own app so the lunch line moves faster and regulars come back. Nomback builds your app with your menu, saved orders and a stamp card, and lets you sell a monthly sandwich club. It costs $99 a month and $399 setup, with no commission on any order.

How it works

  1. We load your sandwiches, breads, cheeses and sides in about two weeks.
  2. Put a QR sign by the register: order ahead, skip the line, earn a stamp.
  3. At 10:45 a.m., push the day's special to everyone who has the app.

What it costs

Nomback planMonthlyOne-time setup
Your own ordering and rewards app (iPhone and Android)$99$399
App and website$129$399
Website only$79$149

No commission on any order and no fee added to your customers. Card payments go through Stripe at 2.9% + 30¢. Apple charges $99 a year and Google $25 once for the developer accounts, which are in your name. Month to month, and live in about two weeks. Full pricing.

Lunch is a repeat business

Office workers spend about $100 a week on work lunches, and use of value menus, coupons and loyalty is up 17% according to ezCater's 2026 Lunch Report (ezCater). The same person orders the same turkey club three times a week. A saved order and a stamp card turn that habit into a reason to pick you over the place next door.

Jersey Mike's shows the scale: digital is 42% of its sales, and it had over 12.5 million rewards members at the end of 2025 (Restaurant Dive).

A sandwich-a-week club

One example: a $39 monthly club that includes one sandwich a week. A member who already comes twice a week now comes on schedule, and the club money arrives on the first of the month.

MembersMonthly club incomeStripe cost
30$1,170about $43
60$2,340about $86

Stripe's 2.9% + 30¢ on a $39 charge is $1.43. Pick a perk you can make fast at noon.

Faster lines at noon

Order-ahead moves the order-taking out of the rush. The ticket arrives on a tablet or the kitchen printer, already paid, and the customer walks in, grabs the bag and leaves. That frees the counter for walk-ins, which is where a small deli loses sales when the line is out the door.

Questions owners ask

Can customers order ahead for a pickup time?

Yes. They order and pay in the app and pick up when it's ready.

Can I sell a weekly sandwich membership?

Yes. You choose the perk and the monthly price, and Stripe bills it.

Does it work for catering trays?

You can list trays as menu items. There isn't a separate catering module.

What does it cost?

$99 a month and $399 setup, no commission. Stripe card processing is 2.9% + 30 cents.

Does it work with my register?

Orders come to a tablet or kitchen printer. A Clover connection is rolling out and isn't live yet.

How do people find the app?

A QR sign at the register, a card in every bag, and your website and Google profile linking to it.

Related: A coffee shop app with mobile order and rewards, Commission-free online ordering in your own app, How to start a restaurant loyalty program.

See your app before you spend anything. Type your restaurant's name on nomback.com and the demo builds your app on the spot. Questions? Email hello@nomback.com.

Sources

  1. ezCater: The 2026 Lunch Report
  2. Restaurant Dive: Jersey Mike's IPO filing, Jul 7, 2026
  3. Stripe pricing
  4. Nomback pricing

Prices and fees were checked on October 30, 2026. They change, so check the source before you decide.