An ordering and rewards app for Mexican restaurants and taquerias
A Mexican restaurant or taqueria can run its own ordering and rewards app for $99 a month with no commission. Nomback builds it under your name, with your menu, a stamp card toward a free burrito or plate, and push deals for Taco Tuesday. You can also sell a monthly taco membership, like Taco Bell's Taco Lover's Pass.
How it works
- We set up your menu with proteins, tortillas, salsas and add-ons in about two weeks.
- Hand out the app card at the counter and in every to-go bag.
- Run a weekly push for your taco night and reward every fifth order.
What it costs
| Nomback plan | Monthly | One-time setup |
|---|---|---|
| Your own ordering and rewards app (iPhone and Android) | $99 | $399 |
| App and website | $129 | $399 |
| Website only | $79 | $149 |
No commission on any order and no fee added to your customers. Card payments go through Stripe at 2.9% + 30¢. Apple charges $99 a year and Google $25 once for the developer accounts, which are in your name. Month to month, and live in about two weeks. Full pricing.
Take a page from the chains
Chipotle took 36.7% of its food and beverage revenue through digital orders in the third quarter of 2025 (Chipotle). Taco Bell tested a Taco Lover's Pass at about $10 a month for one taco a day; in the test, 20% of buyers were new to its rewards program (NBC Bay Area/CNBC).
An independent taqueria can do both at its own scale: an app for ordering ahead and a membership that brings people in every week.
A taco club, priced out
Here's an example you could run. Say three tacos every week for $19.99 a month. Your food cost on 12 tacos is yours to set; the billing cost through Stripe is about $0.88 a month per member (2.9% + 30¢).
| Members | Monthly income | Stripe billing cost |
|---|---|---|
| 25 | $499.75 | about $22 |
| 50 | $999.50 | about $44 |
| 100 | $1,999.00 | about $88 |
Members come in to use their tacos and usually buy drinks and sides. Price the perk so that the visit, not the perk, is where you make money.
Many owners, one big sector
The Census Bureau counted 46,795 Hispanic-owned employer firms in accommodation and food services in 2021 data, the second-largest sector for Hispanic-owned businesses (Census Bureau). Most are independents without a chain's app budget. That's the gap Nomback fills: the same tools for $99 a month.
Questions owners ask
Can I sell a taco membership in the app?
Yes. Memberships bill monthly through Stripe, and you choose the perk and the price.
Can the menu be in Spanish?
Yes. Menu items and descriptions can be written in Spanish, English or both.
How much does it cost?
$99 a month and $399 setup, no commission. Stripe card processing is 2.9% + 30 cents per order.
Can customers pick tortillas, salsas and proteins?
Yes. Options and add-ons go on each item with their prices.
Do I need to drop DoorDash?
No. Keep it for new customers and bring regulars into your app with the bag card.
How soon can I be live?
About two weeks from when we get your menu.
Related: Sell monthly memberships in your restaurant's app, An ordering app for bars and grills, How to start a restaurant membership program.
Sources
- Chipotle Q3 2025 results, Oct 29, 2025
- NBC Bay Area/CNBC: Taco Bell Taco Lover's Pass, Jan 6, 2022
- U.S. Census Bureau: Hispanic-owned businesses, Oct 2024
- Stripe pricing
- Nomback pricing
Prices and fees were checked on October 30, 2026. They change, so check the source before you decide.