White-label restaurant apps: what they are and what they cost
A white-label restaurant app is a ready-built app published under your restaurant's name and logo, so customers see your brand. Platforms run about $99 to $499 a month, against $15,000 to $50,000 or more for an app built from scratch. Nomback's is $99 a month, and extras can be requested as a custom build.
How it works
- Pick a platform and ask to see one of its apps live in the App Store.
- Send your logo, menu and what the app has to do. The platform sets it up under your name.
- It is submitted to Apple and Google under your own developer accounts, then you tell your customers.
What it costs
| Nomback plan | Monthly | One-time setup |
|---|---|---|
| Your own ordering and rewards app (iPhone and Android) | $99 | $399 |
| App and website | $129 | $399 |
| Website only | $79 | $149 |
No commission on any order and no fee added to your customers. Card payments go through Stripe at 2.9% + 30¢. Apple charges $99 a year and Google $25 once for the developer accounts, which are in your name. Month to month, and live in about two weeks. Full pricing.
White-label, custom or no-code
There are three ways to get an app with your name on it. The prices below are the ranges published on our guide to making a restaurant app, which links each source.
| Route | Typical cost | What you get |
|---|---|---|
| Built from scratch by an agency | $15,000 to $50,000+ once, plus upkeep | Anything you can describe, in months |
| No-code app builder | $25 to $440 a month | A template you assemble and maintain yourself |
| White-label platform | $99 to $499 a month | A finished app under your name, run for you |
| White-label plus custom work | Quoted per project | The finished app, changed to fit how you operate |
Agency ranges from Clutch, Netguru and MobiLoud.
Five things to ask before you sign
- Whose developer account is it published under? It should be yours. Apple's guideline 4.2.6 says template apps "will be rejected unless they are submitted directly by the provider of the app's content" (Apple).
- Who owns the customer list? You should be able to export it whenever you want.
- Is there a fee per order? Some platforms add a percentage or a per-order fee on top of the monthly price.
- Does it need to connect to my POS? Often it doesn't. Loyalty perks and member coupons can be shown on the phone and applied by staff at the register.
- Can I see one live? Ask for a real restaurant's app in the App Store before you pay anything.
When white-label isn't enough
A standard white-label app fits most independent restaurants. It stops fitting when you already run something specific: a VIP club with its own coupon codes, annual memberships, several locations sharing one member list, or members who have to be moved from an older app without starting over.
That is a custom build on top of the white-label app. You are still not paying for a blank-screen project, only for the parts that are different. Nomback takes these on request: describe what the app has to do and you get a working preview and a written quote.
Questions owners ask
Will customers see the platform's name?
No. A white-label app shows your name and logo in the App Store, on the home screen and inside the app.
How long does a white-label app take?
The standard Nomback app is usually live in about two weeks. Custom work takes longer and comes with a date in the quote.
Do I need my own Apple and Google accounts?
Yes. Apple's developer program is $99 a year and Google Play is $25 once, both in your business's name.
Can a white-label app run a VIP or membership club?
Yes. Nomback apps include paid memberships and a stamp card. Clubs with fixed coupon codes or imported members are a custom build.
What does Nomback's cost?
$99 a month and $399 setup, no commission on orders. Stripe card processing is 2.9% + 30 cents.
What if I outgrow the standard app?
Ask for the change. Custom work is quoted per project, and the app stays under your accounts.
Related: Is a restaurant app worth it?, A VIP club app for breweries and taprooms, A white-label loyalty app with your restaurant’s name on it.
Sources
- Apple App Store Review Guidelines (4.2.6)
- Clutch: how much does app development cost, Sept 2026
- Netguru: mobile app development cost, Aug 2026
- MobiLoud: how much it costs to create an app, June 2026
- Apple Developer Program membership ($99 a year)
- Google Play developer registration ($25 one time)
- Nomback pricing
Prices and fees were checked on October 30, 2026. They change, so check the source before you decide.