Online ordering for pizza shops: Slice vs DoorDash vs your own app
A pizza shop has three main ways to take online orders: Slice at $2.25 per order plus processing, DoorDash or Uber Eats at 15 to 30% of each delivery order, or its own app or website at a flat monthly fee. At 600 orders a month, Slice's per-order fee comes to $1,350, DoorDash Plus at 25% on a $30 average order comes to $4,500, and a flat $99 app like Nomback stays $99. Card processing applies to every option. Many pizza shops already deliver with their own drivers, so the marketplace's main value is new customers, while regulars can order through the shop's own app with a stamp card. Anthony's Pizzeria in Allentown, PA runs its own Nomback app.
How much does Slice charge pizzerias?
Slice lists $0 a month and $2.25 per order plus payment processing, with a mobile ordering site rather than a branded app (Slice pricing). A per-order fee is cheap for a slow shop and grows every month the shop gets busier.
What does online ordering cost a pizza shop per month?
Before card processing, at a $30 average order:
| Orders a month | Slice ($2.25) | DoorDash Plus (25%) | Flat $99 app |
|---|---|---|---|
| 300 | $675 | $2,250 | $99 |
| 600 | $1,350 | $4,500 | $99 |
| 1,000 | $2,250 | $7,500 | $99 |
Do pizza shops need DoorDash if they have their own drivers?
Not for delivery. DoorDash's Basic plan at 15% and pickup at 6% are the cheaper ways to stay listed for new customers (DoorDash pricing). Shops with drivers can send app orders out with their own staff and pay no delivery commission at all.
Do pizza loyalty programs work?
A stamp card fits pizza better than most food, because regulars order the same thing often. "Buy 9, get the 10th free" inside the shop's own app gives people a reason to order there instead of through an app that charges the shop 15 to 30%. Push deals on slow nights reach them for free. See restaurant loyalty apps.
What should a pizza shop look for in an ordering app?
Toppings and half-and-half pizzas that are easy to order, specials that can change daily, a stamp card, the shop's name in the App Store, and no per-order fee so the cost doesn't climb on busy Fridays. Check who owns the app listing too.
A real pizzeria on its own app
Anthony's Pizzeria in Allentown, PA runs its own ordering and rewards app built by Nomback, listed under its own name on the App Store (App Store). Type your shop's name into the demo to see yours.
Sources
- Slice pricing
- DoorDash merchant pricing (Basic, Plus, Premier plans)
- Anthony's Pizzeria Rewards on the App Store
Prices and fees were checked on October 18, 2026. They change, so check the source before you decide.