UpMenu pricing in 2026: what each module costs, and what a restaurant really pays
UpMenu has no fixed plans. The base platform is $0 and you add modules per location: web ordering is $49, $89 or $169 a month for 75, 210 or unlimited orders, the branded mobile app is $49, loyalty is $19 and the website is $1. There's no setup fee and no commission. Go over your order cap and each extra order is $1.90, or orders stop. Card processing is billed separately. A restaurant with the app, unlimited web ordering, loyalty and a website pays about $238 a month before processing.
What does each UpMenu module cost?
From UpMenu's pricing page, October 2026, per location per month (UpMenu pricing):
| Module | Price | Note |
|---|---|---|
| Base platform | $0 | 7-day free trial, free setup |
| Web ordering | $49 / $89 / $169 | Up to 75, 210 or unlimited orders a month |
| Mobile app (iOS and Android) | $49 | Unlimited orders |
| Loyalty program | $19 | |
| Website | $1 | Builder, hosting, SSL |
| Marketing tools | $9 | |
| Marketplace integrations | $9 | |
| Driver app | $19 | |
| Orders over your cap | $1.90 each | Only if you turn on extra orders; otherwise ordering stops |
Prices are net, before tax. Card processing is priced separately and isn't on the pricing page.
What does a typical restaurant pay for UpMenu?
It depends on how many online orders you get, because web ordering is priced by order count.
| Setup | UpMenu a month |
|---|---|
| Web ordering only, under 75 orders | $49 |
| App + web ordering (75 orders) + loyalty + website | $118 |
| App + web ordering (210 orders) + loyalty + website | $158 |
| App + unlimited web ordering + loyalty + website | $238 |
A pizza shop doing 300 online orders a month needs the unlimited tier, because 210 orders plus 90 extra at $1.90 is $260, more than the $169 tier.
UpMenu vs Nomback
| UpMenu | Nomback | |
|---|---|---|
| Branded iPhone and Android app | $49 module | Included in $99 |
| Online ordering | $49 to $169 by order count | Included, no order cap |
| Loyalty / stamp card | $19 module | Included |
| Monthly memberships | Not listed | Included |
| Website | $1 module (you build it) | $129 for app + website, we build it |
| Setup | $0 | $399 once |
| Commission | $0 | $0 |
| Card processing | Separate, not published | Stripe, 2.9% + 30¢, into your account |
UpMenu is cheaper to start if you do few orders and want to set it up yourself. Nomback costs less once you need the app, loyalty and more than 75 orders a month, and we build and change it for you. Our prices are on the pricing page.
Other UpMenu alternatives
The same comparison for the other ordering platforms, with sources: ChowNow ($229 to $249 a month plus 2.95% + 29¢ an order), Owner.com ($249 a month plus 5% an order), Menufy ($149 to $179 a month), Popmenu ($159 to $499 a month) and Square Online ($0 to $149 a month). All of them side by side: online ordering systems compared.
FAQ
Does UpMenu charge commission? No. UpMenu says it uses flat-fee subscriptions instead of commission. You pay the modules, plus $1.90 an order past your web ordering cap if you allow extra orders.
Does UpMenu have a setup fee or contract? No setup fee and no contract, per its pricing FAQ.
Is there an annual plan? UpMenu lists monthly prices only and says annual billing is possible but not standard; you ask in chat.
The thing to check before you sign
Your real monthly online order count. UpMenu's web ordering price is set by it, and the $1.90 overage adds up fast in a busy month.
Related: Menufy pricing, MenuDrive pricing, Popmenu pricing, Owner.com alternatives, Owner.com pricing.
Sources
Prices and fees were checked on October 29, 2026. They change, so check the source before you decide.